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Advertising media planning : a brand management approach : hbk 4th ed
- 著者名Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
- 出版者Routledge
- 出版年2015
所蔵事項
- 登録番号0007095
- 請求記号674.6/KE
- 貸出区分通常
- 蔵書区分図書
書誌事項
- 書名Advertising media planning : a brand management approach : hbk 4th ed
- 著者名Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
- 出版地New York ; London
- 出版者Routledge
- 出版年2015
- 注記Previous ed.: Armonk, N.Y. : M.E. Sharoe, 2012
Includes bibliographies and index
- 件名Advertising media planning
Brand name products
Marketing